SEO content automation tools take on parts of the content process: building briefs from what ranks, drafting articles, suggesting updates to old pages, and publishing to your CMS.
Your content calendar has 30 ideas and one writer. Automation won't write your best pieces, but it can get the brief and first draft ready, so your writer spends time improving instead of starting from scratch.
What these tools actually do
The biggest time savings usually come before and after the writing: researching what ranks, outlining, adding links between your own pages, and spotting old pages that need a refresh. Fully automatic writing and publishing is the flashiest part, and the riskiest.
Tools in our directory
- RankPill: An AI SEO platform for teams that mainly need content out the door.
- Outrank: An AI tool for producing and publishing articles on a steady schedule.
- AirOps: Building blocks for your own AI-powered SEO and content workflows.
- Surfer: A content optimization tool for writing and refreshing pages.
- SEOmatic: Build many similar pages from one template and a spreadsheet of data.
Some of these write and publish; others help you improve what a person wrote. Decide which part of the process you're trying to speed up.
What to look for before you choose
- Briefs and drafts are based on real search data, not just a prompt
- Drafts can wait in your CMS until someone approves them
- It can update existing pages, not only create new ones
- You can feed in your own product facts and examples
A common mistake
Measuring success by how many articles you publish. Measure clicks, sign-ups, and how many pages actually get indexed. Fifty good pages beat five hundred ignored ones.
Where to go next
- How to automate SEO content creation safely
- How to automate content refreshes
- The keyword-to-article workflow
- The content refresh workflow
- Browse the full tools hub
- See how two platforms stack up in our RankPill vs Outrank comparison